truewho—Define your ideal client
Any well-engineered marketing strategy begins with a comprehensive definition of a target. In Step 1 of the True philosophy, Judi helps you ask yourself the right questions to clearly define our ideal client. Who do you relate to? Who do you like to work with? Who can you best serve with your unique strengths and talents? Look at existing clients you love working with, as well as the ones you prefer not to work with, and list the reasons.
Once you have defined a crystal-clear image of your ideal client, you can frame a pitch that speaks directly to that person so that he or she will either self-identify as your ideal client or think of someone they know.
After you complete the worksheet below, you will be ready for Step 2—articulate your brand in words.
Complete the Worksheet